Sloan Adams Short, Partner
Sloan adds a unique dimension to the Transparent Solutions
team, one that is lacking in many other firms which specialize
in web design and programming only. She is a keen marketing
strategist with more than 20 years of experience as an advertising
agency executive as well as an independent marketing/communications
consultant for both consumer and business-to-business clients.
Sloan's role is to ensure that the client's overall brand strategy
and marketing objectives are incorporated into the thinking,
development and look of their web site. As sensible as that
may sound, it's amazing how many companies tend to lose
their focus when doing business on the net.
Sloan is a well-organized multi-tasker, an attribute that serves
her well when coordinating project message direction
and creative team execution. It also doesn't hurt in her other career
as mother of two very active, inquisitive-and sometimes
mischievous-little boys. (They take after Mark.)
